In music, mashups are when a performer or group combines the instrumentals of one song with the vocals of another song and then the mashup, or blending if you will, is played as a new song. Sometimes it works and sometimes it flops.
In retail, this is the time of year for practicing what I think of as a huge marketing mash-up. Stores no longer wait for one holiday to almost happen and then stock the shelves with the decorations or products for the next holiday. There is no longer any retail restraint with regard to holidays; it’s just throw … Read More